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What Is Brand Identity?

Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all…
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The New Marketing Revolution

Let’s take a quick stroll through the world of marketing to see what it was, what it became and what it now is… Era 1 – newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials…